7/14/2023 0 Comments Loverboy drink careers![]() ![]() It was insane,” Paredes says.Īt the time the single blew up, the artist had just left a job in the hospitality industry. I would wake up to my phone blowing up that Taylor Swift used my song in a video. “Someone did an edit of the song, and it became a trend of people making videos of themselves and using the song on whatever made them happy that day. For some reason, the record playlisted on Spotify on a fresh finds list,” Paredes says.Īfter several months of climbing and a few more playlists geared toward showcasing young Latino artists, the single “Loverboy” hit its peak, clocking millions of streams on Spotify and affording A-Wall his first major career moment. So I had a small release party, and thought I was done. “My mindset was to make a full album and be done with music. Paredes’ only aspiration for his first LP, Verano, was to perform the album at house parties, including one in his parents' backyard for the album's release. He enrolled at The Art Institute of Dallas and started writing music for what would become his first album. After graduating from high school, Paredes studied at The University of Texas at Arlington and struggled to find a major he was passionate about. Early on he had a knack for being the class clown and a DJ. Originally from El Paso, the artist relocated to Arlington with his family when he was 8. He scrolled through text after text of friends commenting on which celebrities were using his single “Loverboy” as a soundtrack to their own videos in response to the trending tag, Who Got You Smiling Like That? Taylor Swift, The Jonas Brothers and Sylvester Stallone were now associated with "Loverboy," and Aaron Paredes became A-Wall. He checked his phone, just as he always did, and to both his surprise and that of his close friends, he was TikTok famous. ![]() Launched in April 2020 with one SKU, Loverboy now offers 3 Spritz flavors sold separately or in a variety pack (Passion Fruit Guava, Mango Peach & Blueberry Lemon Basil).īoth product lines focus on delivering a great tasting guilt-free sipping experience while eliminating the dreaded sugar hangover.On an ordinary day a year ago, 23-year-old Aaron Paredes woke up at his parents' house in Arlington. The Loverboy Spritz is crafted to resemble a freshly-shaken cocktail with only 100 calories and zero added sugar, delivered to your doorstep in 44 states. Since expansion via the beer wholesaler channel takes time, and because consumers seeking RTD cocktails also need premium alternatives, Loverboy launched a line of bubbly canned cocktails to be sold online. Their goal was to create an authentic brand and put a new twist on ready-to-drink, thirst quenching alcoholic beverages by designing premium products for the health-conscious consumer. He and his fiancé Amanda Batula (also on the reality show) are building the company from scratch for all to see on TV (Season 5 will air in Q1 '21). Loverboy was founded by Kyle Cooke, best known for starring in Bravo TV's Summer House as the resident entrepreneur. Now that its supply chain and co-packer relationships have been bolstered, Loverboy will be rapidly expanding in 2021. no sales or marketing budget), Loverboy has been operating on a zero inventory basis since April 2020, experiencing prolonged out-of-stocks each month. They're also sold in NH & WI by A-B distributors, and will be relaunched in NY this January by Manhattan Beer Co.ĭue to unprecedented 100% organic pull (i.e. ![]() Loverboy experienced exponential growth upon its formal launch in 2020, becoming the #4 hard seltzer & #2 hard tea in Massachusetts. Flavors include White Teach Peach, Hibiscus Pom, & Lemon Iced Tea. It's Sparkling Hard Tea is a premium alternative to hard seltzers at just 90 calories and 0g sugar. Loverboy is a better-for you adult beverage & lifestyle brand launched on national television in 2019. ![]()
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